Where things stand
OpenAI extended ChatGPT Ads to 31 European markets in August 2026, and the United Kingdom is on the self-service list alongside them. Checked on 2 September 2026, the official availability page shows self-service access in Ads Manager, so you can open an account directly rather than going through a partner agency.
We give the date because the product is only weeks old and moves weekly. Guides written right after launch already state things that are no longer true.





