Search and relevance
Customers who search already intend to buy. If the engine can't find their product, you lose precisely the most valuable visitors you have.
What usually goes wrong
Check them against your own store. Five minutes testing with your own products tells you more than any report.
Out of the box, singular and plural are different words, and accented characters typed either way give different results. This is solved with language analysers and normalisation, not with an extension.
The engine matches words. You want the in-stock, good-margin, proven sellers at the top. That is configured separately, through ranking rules.
“adidass”, “iphon”, “samsug”. Without typo tolerance, every mistyped query is a lost order.
Faceted navigation is only useful if the attributes are clean. In a catalogue with supplier-imported data, they almost never are.
The customer searches “trainers”, you sell “sneakers”. Or they search the commercial name and you carry the manufacturer code. The synonym list is built from what people actually type on your site, not from a dictionary.
Magento's search reports show exactly what customers want and what they can't find. It's the cheapest source of product and content ideas there is, and it's almost always untouched.
What we choose, and when
We have no reseller agreement with any of them. We recommend what fits your catalogue and your budget.
Included with Magento
The mandatory engine since Magento 2.4. It works, but the default configuration is minimal. For plenty of stores, tuning it properly is all that's needed.
Open source
Replaces Magento's search engine and faceted navigation, with relevance that also accounts for behaviour. The default choice for large catalogues that don't want a recurring cost.
Hosted service
External search, very fast, with a good admin interface for managing rules. Cost scales with the number of searches and records.
How we work
Most of the gain comes from cleaning up attributes, not from changing the engine. It's boring, and it's true.
Measure
We start from the search reports and from analytics: the terms with volume, the ones returning zero results, and the ones with a high bounce rate. That's where the problem shows, not in impressions.
Clean up
Without consistent attributes, no engine configuration helps. It's the unglamorous part and usually the one that brings the most.
Configure
Language analysers, character normalisation, a synonym list built from real data, and sensible fuzzy-matching thresholds.
Rank
Stock, margin, recency, promoted products. The engine finds them; you decide the order.
Verify
We run the same terms before and after and compare what appears in the top three. The result is visible, not assumed.
Căutarea e o parte din performanța magazinului. Restul — Core Web Vitals, viteza de randare, structura tehnică — sunt pe pagina de performance și pe cea de SEO tehnic.
Large-catalogue stores
Open them and try the search yourself — including with your own typos.
Magento 2 + HyväOnline florist
A florist delivering across Bucharest, with a catalogue that changes by season and an order peak concentrated into a handful of days a year.
Magento 2 + HyväFlooring and finishes
A retailer of wood flooring, tiles and accessories, with a physical showroom and a catalogue where customers compare materials before ordering.
Magento 2 + HyväBathroom and wellness equipment
Saunas, baths, shower cabins and small pools — high-value products where the customer configures before buying and frequently pays in instalments.
Magento 2 + HyväB2B packaging
Packaging, boxes and courier consumables, sold mainly business-to-business: repeat orders, large quantities, loyal customers.
All four run Magento 2 with Hyvä, verifiable from the store's own source. Run PageSpeed on any of them.
I want thisFrequently asked
If your question isn't here, call us. We answer the ones other agencies would rather avoid.
For most stores, a properly configured OpenSearch or ElasticSuite covers everything needed. Algolia earns its place at high search volumes, or when the marketing team wants to control the rules themselves without a developer.
Send us your store's address. We'll run a set of real searches and show you where your products appear — and where they don't appear at all.
